On this page I will be discussing different photograph applications; these applications include Advertising and Promotion, Fashion, Portraiture, Fine Art, Architecture, Documentary and two photographers Ralph Gibson and Martin Parr.
Advertising and promotion is a marketing strategy used to advertise a product to consumers to get them to buy them; the product can be a movie, drink, band, artists etc. The photos on the left are examples of advertising and promotions; the first photo is an advertisement for Coca-Cola the soft drink brand, they use the famous footballer Wayne Rooney and his wife to help advertise the product. The second photo is of a movie called Django Unchained, the photo is promoting the movie to the consumers by using one of the characters of the movie.
Most of the photos used for advertising and promotions are edited; they are edit the photos to make it look more appealing to the consumers, making the consumers more likely to buy it. For example, the burgers you see in McDonalds and Burger King Adverts look extremely appealing but in real life, the product looks different and less attractive. The close up they use on the products is a technique called packshot, this technique is used in the image below of a Coca-Cola bottle with condensation on the outside to show its really cold, making it more appealing. These techniques would be used on billboards, posters or in adverts on the television. In fashion, there are three types of fashion photographs you see; the first one is Haute Couture, catalogue and editorial. Haute Couture are photographs of models you see on catwalks wearing odd clothing, for example on the photo in the left, the woman’s outfits is completely strange and you wouldn’t normally see someone wearing this around the street, this type of fashion is seen on catwalks at shows but wouldn’t see it be sold in the shops and people walking round the street wearing this type of clothing.
The second type of fashion is catalogue, catalogue is the type of fashion you’d see in retail shops and in clothing catalogues; for example, the photo on the left is a photo from the 2012 fashion catalogue of Burberry. These type of photos usually show the whole person at different angles to show off the clothes they are wearing. The third type of fashion is editorial, I photographs of models that have a theme or is in a scene, multiple photographs will be similar to each other. Portraiture photography is a technique used by photographers to create a mood and tone of the photograph; normally they are in monochrome, which emphasises the emotions of the photo. Usually, the photographs concentrate on the persons face but they can include the persons body, they concentrate on the persons face because they are trying to express their emotion.
For example, the photo on the left is trying to express a moody/serious emotion, the person doesn’t really show any emotion but is smoking a cigarette. This example, is a photo of a baby, the photo shows the baby’s entire instead of concentrating on his face. The baby is extremely happy and joyful, it show s this by capturing the baby laughing. This example, is of a actress named Hilary Duff, the actress is trying to express being elegant, serious and mysterious by while her finger tips with the wind blowing in her hair. Fine Art
On this photo there is a contrast of light from the front the back, the light is coming from behind the man standing in the middle of the peer with a book in his hand. The silhouette of couples in the background symbolize that the man is lonely. This photo is an anthropomorphic image. Black and white chrome effect is used the contrast between the background and the figure highlights the message within the photo. The anthropomorphic, shows that the figure has human characteristics but it shows the characteristics of a pig (the face), this is used to hide the figures emotions. This photo shows a mysterious and moody, the fog masks the terrain, restricting the viewer to see in the distance. There is a contrast within the photo, showing depth field, it gets lighter the further away it gets making the viewer focus into the distance. Also, it doesn’t concentrate on the figure riding the bike on the path; it shows the trees surrounding the figure, making him/her look less dominant because of the trees are towering over. In architectural photography they use various methods in the use to control the perspective of the building, emphasising on the vertical lines. These achieve this by taking the image from close to the ground to give the perspective that it is from a persons viewpoint. They also use depth of field so the background and foreground are both in focus. This type of photography would be used in brochures for tourists, and travel websites to advertise the town or area to tourists and it can be found in real estate to show the user what is being sold.
This photo is of a church; the camera angle is near the floor to give the church a superior look by making it appear that it is towering over and making it look bigger than it actually is and to also make use of the sky behind it involve the building with its environment. This photo is of the Eiffel Tower; the camera angle is from below the tower, showing partly underneath it and the top of the tower. They have used this camera angel to show more of the tower and to make it look much larger than it actually is. Documentary photography is used to capture significant moments like historical events and everyday life, mainly used in photojournalism by capturing pictures that relate to a story for an article or for real life reportage. The photographs are usually filled with emotions, truthful and has a objective, normally pictures of people. The photographs can be of war, politics, everyday life of struggling people, natural disasters etc.
This photo would be used in a article about war. The picture shows the child hold a gun but the expression of the child’s face shows that he doesn’t understand the power he holds in his hands and that many children will forced to fire their weapon at enemies by militias and they are there against there will. This photo would be used also in a article about war. The picture shows that many innocent people are injured and killed by war, ruining lives and that people passing by the dead/injured woman do not seem surprised, like they have seen this many times before in their lifetime. This photo is of a natural disaster of collapse buildings or war, a bomb being dropped in a town by the enemies. The photo uses depth of field, the main focus is of the two woman at the front then the focus starts to fade into the distant but still shows the vast destruction in the background and the people crowding round helping people from rubble and cleaning up the town. The two women show different emotions, the woman on the left shows a panicking woman, as if the woman has just been rescued from underneath rubble or that a friend or family is lost in the rubble and she cannot find them. The photographer capture this to show the emotions and destruction that is caused by natural disasters and war. Martin Parr is a photographer that concentrated his work on documenting photos of social classes of England.
This photo is of children and there parents in a hot dog shop. The photo shows that it is probably summer, because of the people wearing bathing suit, wet hair and wet towels around them, showing that it is probably at the sea side or a swimming pool. This photo shows an old couple, relaxing eating fish and chips while tourists pass by in the background, seeking the se side area. A baby in the foreground is shown laughing in he/she’s pram while being surrounded by litter probably dropped by tourists. Ralph Gibson is an American fine art photographer; his images are often erotic and mysterious.
This photo expresses the mans emotions, the man is shown to look tired or depressed because his head is in his arms and also the use of black and white expresses his emotion. He may be tired of the news because there is a newspaper in the shot. This photo shows a baby reaching out to its father, begging for attention while the man plays a guitar beside the baby. Or the baby may be feeling neglected and the father doesn’t give enough attention. |